January 2026 – Alcohol-Free News Round-Up
January is always a busy month in the alcohol-free world, so here’s a quick round-up of some of the most interesting AF news to kick off 2026.
Brew Dog Releases Mello
BrewDog have launched two new alcohol-free options called Mello, combining their craft beer experience with added magnesium, aiming to create a more relaxing drinking occasion.
It’s an interesting move less “party AF” and more “wind-down AF”. I’m definitely curious to see how it tastes.
RedCat calls draught AF beer a ‘game-changer’
UK pub chain RedCat has reported strong growth in alcohol-free beer sales, particularly where a draught AF option is available.
This backs up what a lot of AF drinkers already know seeing alcohol-free beer on tap makes it feel like a proper choice, not an afterthought.
London Tube Line is being rebranded for the month of January
London’s Bakerloo line has been temporarily rebranded BakerI0.0 as part of a collaboration with Heineken 0.0.
A classic bit of January marketing, but it’s hard to miss and anything that normalises alcohol-free choices in everyday life feels like a win.
https://www.timeout.com/london/news/the-bakerloo-line-is-being-rebranded-for-two-weeks-this-month-010926
Mash Gang Launches “Wet January”
Mash Gang has launched Wet January, encouraging people to swap Dry January for alcohol-free options while still going out and socialising — tackling loneliness in what’s often the toughest month of the year.
It’s a refreshing take and one that feels much more sustainable than total abstinence for many people.
Celebrity news: Elton John Zero
And finally, celebrity AF news, Elton John has announced the launch of his own alcohol-free sparkling wine, Elton John Zero.
Another big name entering the space, and one to keep an eye on.
Round Up
That’s this month’s AF round-up. If you find this useful, I’ll keep it coming monthly and feel free to flag any stories I should include next time.
